Media Index

 


1) Introduction to Media: 10 questions

Comments

Post a Comment

Popular posts from this blog

Semiotics

Part 1: English by Tarun Thind analysis Watch (or re-watch) the short film English by former Greenford Media student Tarun Thind and then answer the two questions below: English from Tarun Thind writer | director on Vimeo . 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The meanings that the audiences are encouraged to take about the two main characters from the opening of the film is that these two men are presented as stereotypical young London men. This is presented by their clothing behaviour, urban setting and their body language. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? The end of the film emphasise de Saussure's belief that signs are polysemic open to interpretation as it makes the audience rethink what they have seen earlier in the film and the hidden meaning that was placed throughout the film.  Part 2: Medi...
Read more

Media codes - reading an image

Image
  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes Camera shot of 50 cent is a close up presented in low-key lighting which portrays the advert as dark, ominous and mysterious. This close-up on 50 cent makes him the main focus which allows the audience to examine his facial expressions. Low-key lighting has been displayed which creates shadows making 50 cent appear more mysterious and confident. The colour scheme of this advert creates a serious and powerful tone for the audience.  Written The slogan is written in a unique serif font which in some ways shows authority linking to 50 cent. The text is written in first person perspective which highlights the point of view of 50 cent. This quotation from 50 cent encourages the audience to focus on the present rather than th...
Read more

Structuralism and post-structuralism

Image
  1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts. This theory suggests that there are structures inherent in narratives so patterns can be observed even across texts that appear to be unconnected. 2) What are binary oppositions and why are they important? Binary oppositions are a pair of exclusive, opposite terms or concepts that define each other by contrast. They are important because language and cultural storytelling rely on contrasting pairs such as hero or villain. This helps create meaning and structure narratives. 3) How do genre and auteur theory link to structuralism?  Genre and auteur theory links to structuralism as it shifts the analysis from romantic and isolated places director worship to both individual style and genres into a shared sy...
Read more