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Media Index

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

Narrative blog task

  Narrative: blog task 1)   An example from a film that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium is seen from The lion king. Equilibrium is seen from Simba living happily with his family, disequilibrium is seen from Scar taking over the kingdom after Mufasa died. New equilibrium is seen from Simba defeating Scar and becoming king finally restoring peace. 2)  Example- Stranger things S1,EP1 https://youtu.be/LhWhZWUc-AE?si=uKPFBrZ4zkDkgHnq The opening creates a mysterious atmosphere filled with suspense. This is presented through the low-key lighting, unusual events and science laboratory creating mystery. As the characters are introduced and the disappearance of a young boy becomes the storyline, the audience becomes more interested making them curious about what's to happen next. 3) Harry Potter-Fights against evil to protect others Katniss Everdeen-The hunger games-She fights to protect herself and other people Spiderman-Fight...

Genre blog task

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  Task 1: Genre factsheets Complete the following tasks using the Media Factsheets available on the Media Shared drive. Y ou'll find them in our Media Factsheet archive : M:\Resources\A Level\Media Factsheets or can access them online using your Greenford Google login here . Create a new blogpost in your Exam blog called 'Genre blog tasks' and complete the following: Read Media Factsheet 03 - Genre: Categorising texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual iconographies are so important as familiar images, objects and settings help audiences recognise a genre . 2) What examples are provided of the importance of narrative in identifying genre? Narrative is important as the storyline and events help audiences identify a genre. 3) What are the different ways films can be categorised according to Bordwell?  The different ways films can be categorised according to Bordwell is by period, country, styl...

Structuralism and post-structuralism

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  1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts. This theory suggests that there are structures inherent in narratives so patterns can be observed even across texts that appear to be unconnected. 2) What are binary oppositions and why are they important? Binary oppositions are a pair of exclusive, opposite terms or concepts that define each other by contrast. They are important because language and cultural storytelling rely on contrasting pairs such as hero or villain. This helps create meaning and structure narratives. 3) How do genre and auteur theory link to structuralism?  Genre and auteur theory links to structuralism as it shifts the analysis from romantic and isolated places director worship to both individual style and genres into a shared sy...

MIGRAIN: Reception theory

  Reception theory: blog tasks Create a new blog post called ‘ Reception theory ’. Work through the following tasks: Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading for the RBK 50 cent advert is that the advert presents 50 cent as confident and successful. The fingerprint imagery could represent his identity while the dark colours and serious facial expression create a powerful image.  2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? The preferred reading is that the advert presents Ariana as glamorous and feminine. The negotiated reading might accept the advert as romantic but the audience could also notice that it is designed ...

Media codes - reading an image

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  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes Camera shot of 50 cent is a close up presented in low-key lighting which portrays the advert as dark, ominous and mysterious. This close-up on 50 cent makes him the main focus which allows the audience to examine his facial expressions. Low-key lighting has been displayed which creates shadows making 50 cent appear more mysterious and confident. The colour scheme of this advert creates a serious and powerful tone for the audience.  Written The slogan is written in a unique serif font which in some ways shows authority linking to 50 cent. The text is written in first person perspective which highlights the point of view of 50 cent. This quotation from 50 cent encourages the audience to focus on the present rather than th...

Semiotics

Part 1: English by Tarun Thind analysis Watch (or re-watch) the short film English by former Greenford Media student Tarun Thind and then answer the two questions below: English from Tarun Thind writer | director on Vimeo . 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The meanings that the audiences are encouraged to take about the two main characters from the opening of the film is that these two men are presented as stereotypical young London men. This is presented by their clothing behaviour, urban setting and their body language. 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? The end of the film emphasise de Saussure's belief that signs are polysemic open to interpretation as it makes the audience rethink what they have seen earlier in the film and the hidden meaning that was placed throughout the film.  Part 2: Medi...